the sales way


Useful Tools for Writing Better Business Blogs

We’ve put together a handy list of some useful tools to help you get started writing b2b blogs or help you to improve your current blog writing practices. Some of these tools are ones we use ourselves when developing content for clients – and can help you to refine your […]


Content Marketing in 2017: what you need to know

In today’s world, sales reps are expected to engage with content marketing more and more; creating their own content, developing their own voice in addition to increasingly using social media as a way to publish their content and own perspectives. Change is constant in our society. So, it is to […]


Blog from the Intern – Week 3

A Day in Liverpool Half of my time in Manchester is already over now and, weirdly, it feels like I’ve been here forever, but also as if time has flown by quicker than ever. However, after my third week here, there’s absolutely no trace of homesickness at all. In fact, […]


Blog from the Intern: Week 2 – Social Media, Blog Posts & Starting a Podcast

Monday Morning Any fellow late sleeper will agree that this seems kind of impossible, but when my alarm went off last Monday morning, I didn’t even hesitate to get up. In fact, I was looking forward to the coming week so much, that I literally jumped out of bed, got […]


Blog from the Intern: Week 1 – Arriving

  It was 9:30am on a cloudy Tuesday in Manchester, I had just gotten off a bus and had absolutely no idea where I was. ‘Keep calm’, I told myself. ‘You’ve got this. Today’s only the day you’ve anticipated for months, nothing more. No biggie, right?’. Background As a full-time […]


The Sales Way’s MD, Carrie Morgan, wins “Entrepreneur of the Moment” award

The Sales Way’s MD was last night awarded the prestigious “Entrepreneur of the Moment” award at the Entrepreneurial Spark Awards 2016.   Read the full press release below about the award and what it means for The Sales Way: Manchester based technology content marketing agency, The Sales Way, won the […]


Is economic uncertainty good or bad for cloud sales?

Do cloud contracts need to change in light of potential economic uncertainty to become more flexible? Navigating without a map – the new cloud market Depending on which side of the fence we sit (cloud or non-cloud) – the changed tech landscape is here to stay, and as Microsoft Azure […]


TheSalesWay Content Marketing for Tech Companies Case Study - Bi24

Find out how content marketing helped drive revenue for analytics and hosting company, C24

The Sales Way helped Midlands based cloud and analytics firm, C24, to drive a thought leadership and content marketing campaign into the UK legal technology sector. C24 originally approached The Sales Way to help them promote their business analytics software solution, BI24, within the legal sector.  This was to be […]