b2b sales


How will AI impact on B2B sales?

Artificial Intelligence (AI) is becoming increasingly integrated into many industries such as healthcare, alongside particular business departments such as sales and customer service. In a society where everything is becoming more technology dependent, it is inevitable that AI will play a role in sales interactions in the future. We expect […]


Content Marketing in 2017: what you need to know

In today’s world, sales reps are expected to engage with content marketing more and more; creating their own content, developing their own voice in addition to increasingly using social media as a way to publish their content and own perspectives. Change is constant in our society. So, it is to […]


Why Sales Managers Are Content Marketing Gold

Content marketing: it’s another responsibility for the Marketing Department, surely?  Or is it in fact the responsibility of the Sales teams – to create thought provoking and strategic pieces to share with their prospects and customers? As you might imagine, it’s a mix of the two.  Sales and Marketing functions […]


Evolution of content – Infographic whitepaper

Making content more compelling Content evolves.  What works one year might not work the next.  But customers still want good quality content to consume from their vendors.  It must be thoughtful, and carefully planned.  It must show instant credibility and demonstrate trust and assuredness. The Sales Way recently worked with […]


Is economic uncertainty good or bad for cloud sales?

Do cloud contracts need to change in light of potential economic uncertainty to become more flexible? Navigating without a map – the new cloud market Depending on which side of the fence we sit (cloud or non-cloud) – the changed tech landscape is here to stay, and as Microsoft Azure […]


TheSalesWay Content Marketing for Tech Companies Case Study - Bi24

Find out how content marketing helped drive revenue for analytics and hosting company, C24

The Sales Way helped Midlands based cloud and analytics firm, C24, to drive a thought leadership and content marketing campaign into the UK legal technology sector. C24 originally approached The Sales Way to help them promote their business analytics software solution, BI24, within the legal sector.  This was to be […]


Why do we need sales enablement - The Sales Way

Infographic – Why do we need sales enablement

Download our infographic showing why sales enablement and effective sales training is so important for businesses.  Facts and figures are from Forrester, IDC and Outbound Excellence.   A few key headline figures: Only 62% of sellers were  knowledgeable about their company and products – That’s their own products.  If your customer […]


5 Reasons Why You Should Set Up Your Sales Enablement Portal Now

As the technology industry matures and solutions become more and more complex, the need for an effective sales strategy to cope with longer, complicated sales cycles is increasing rapidly.  Let’s look at a few reasons why you should take the next step and set up your company’s sales enablement portal […]

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