The Sales Way helps C24 with PR and marketing following C24 win at Wright Hassall law firm


The Sales Way has been supporting C24 with PR and marketing services following C24’s win at Wright Hassall – deploying a business analytics solution to Wright Hassall to help them interact quickly and easily with clients and to automate key parts of their document and search activities.  Press releases, marketing and go-to-market activities form part of an overall sales enablement plan to ensure consistent, on-target messaging to clients.

Here is the full press release below:

 

Business Intelligence and Analytics Win at Leading Legal Firm, Wright Hassall LLPC24 PR - Sales Enablement program

Birmingham, July 07, 2014 – Data management and hosting specialist, C24, has been awarded the contract to deploy a business intelligence and analytics platform (Bi24) for Wright Hassall LLP – a leading solicitors firm based in Warwickshire, UK.

Wright Hassall cited increasing demand across their customer base to have more granular visibility of case activities and documents as a motivation for initially considering an analytics platform.  Many other legal practices are also experiencing growing pressure from clients to provide quick and easy access to case documentation in a format that is simple to use and manage.  As such, legal firms are looking to technology solutions to drive efficiencies, productivity and innovative working practices within their organisations.

The Bi24 platform is specifically designed to support queries that span both structured and unstructured data, such as legal documentation and individual client emails and transcripts.  Bi24 provides legal practice staff with the ability to search across all information within their organisation so that lawyers and their teams can access the right information at the right time.

The Bi24 analytics solution impressed the Wright Hassall team as it enabled them to not only integrate the software platform with their current Practice Management System but to also incorporate the Bi24 technology with ad hoc spread-sheets and external data sources that can often be complex to manage.

Martyn Wells, IT Director at Wright Hassall LLP, commented, “Expedient and insightful analytics are now essential in an industry where data hungry clients demand precise and granular views of activities conducted on their behalf. We also required a solution to help bolster our own compliance and control mechanisms as well as self-serve users and management of our financial performance. It is becoming increasingly clear that the days of monolithic data warehouse are over, and we sought a much more contemporary and agile solution; one that our users would understand and use intuitively. Bi24 was a natural fit for us, and nothing has been too much trouble for the committed and professional team at C24. I am delighted we have selected such a great product with such a willing support team”.

David Ricketts, Head of Marketing at C24 Ltd, added, “Installing the solution for Wright Hassall LLP comes on the back of numerous wins in the legal space for C24, both in terms of hosting and business intelligence. Wright Hassall’s drive to deliver value for both internal users and for external clients was instrumental in the decision to look for an analytics solution. We are so pleased that they chose Bi24 and we are looking forward to a long working relationship”.

C24 Ltd will be attending various legal events in the near future including the Alternative Legal Show at The Belfry and the Thomson Reuters Vantage EMEA event in London later in the year to showcase their expertise and experience delivering analytics platforms and hosting services to the legal sector.

 

About Wright Hassall

Established in 1846, Wright Hassall is a leading commercial law firm in the Midlands acting for clients both regionally and nationally. Clients range from owner-managed businesses and plcs to not-for-profit, partnerships and individuals across a variety of sectors, including technology, logistics, financial services, social housing, charities, retail, sport and agriculture.

About C24 Ltd

C24 Ltd is one of the UK’s leading privately owned specialist managed service and hosting providers. Working with businesses all over the globe, the company manages, secures and delivers critical business applications to over 100 countries.  Solutions are tailored to each business and range from traditional email hosting to secure back-up and managed hosting of Enterprise Resource Planning (ERP) solutions, business productivity applications and high availability disaster recovery solutions.  Find out more at www.c24.co.uk.

 

For more info about how The Sales Way has helped C24 on other projects, have a look at our customer section to see case study details.