Take a look at how The Sales Way has helped customers enable their sales force and channel community with our innovative sales enablement content and playbooks.


Hewlett-Packard (HP) Technical Services – Case Study

The Sales Way helped HP’s UK Packaged Consulting Services team translate their new service messaging into simple and clear sales training for their telesales division.

The Sales Way worked with HP’s Packaged Consulting team during the launch of their new packaged services solutions, to translate the product information into easy to digest and simple to use battlecards and solution positioning booklets.
Download the full HP Packaged Services case study here.
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MySchoolDesktop – Solution Launch Case Study

A next generation cloud service with a smart channel enablement strategy to suit.

Recognising the evolving needs of the education sector, IT consultancy and reseller Novus Networks introduced a cloud desktop virtualisation service to complement their traditional onsite solutions, called MySchoolDesktop. A faster sales enablement approach that would allow Novus Networks to empower their channel community quickly in their new solution was critical for the success of MySchoolDesktop.

The Sales Way therefore created a comprehensive MySchoolDesktop Sales Playbook, featuring intelligence on how IT can address sector specific market challenges, layered with detailed overviews of how different buyer roles within an education organisation should be approached from a sales perspective.
Download the full case study here.

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C24 – Storage as a Service Case Study

An inventive sales enablement solution to deliver real results for the UK Public Sector.

The Sales Way developed a sales messaging strategy to help C24 take their Storage as a Service proposition to market, in partnership with HP.  The Sales Way created various sales collateral, including a comprehensive Sales Playbook, sales presentations and customer documents to support C24 in their solution messaging.
Download the full C24 case study here.

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