Technology News

How will AI impact on B2B sales?

Artificial Intelligence (AI) is becoming increasingly integrated into many industries such as healthcare, alongside particular business departments such as sales and customer service. In a society where everything is becoming more technology dependent, it is inevitable that AI will play a role in sales interactions in the future. We expect […]

The Sales Way helps C24 with PR and marketing following C24 win at Wright Hassall law firm

The Sales Way has been supporting C24 with PR and marketing services following C24’s win at Wright Hassall – deploying a business analytics solution to Wright Hassall to help them interact quickly and easily with clients and to automate key parts of their document and search activities.  Press releases, marketing […]

Xerox launches new sales enablement portal

Adding to the growing list of vendors focusing on their channel sales strategy, Xerox has launched its SMART Centre to give channel partners access to lots of marketing and sales training content.  The print vendor recognises that its channel partners need the same quality content enjoyed by the manufacturer’s direct […]

The myth of selling the Cloud

The idea that all you need to do is logon to any number of cloud services sites with your credit card, buy, and get going immediately, has been labelled merely a ‘myth’.  A recent article on ( has tried to bring to light more detail around how cloud vendors […]