Sales


How will AI impact on B2B sales?

Artificial Intelligence (AI) is becoming increasingly integrated into many industries such as healthcare, alongside particular business departments such as sales and customer service. In a society where everything is becoming more technology dependent, it is inevitable that AI will play a role in sales interactions in the future. We expect […]


Blog from the Intern – Week 3

A Day in Liverpool Half of my time in Manchester is already over now and, weirdly, it feels like I’ve been here forever, but also as if time has flown by quicker than ever. However, after my third week here, there’s absolutely no trace of homesickness at all. In fact, […]


Blog from the Intern: Week 2 – Social Media, Blog Posts & Starting a Podcast

Monday Morning Any fellow late sleeper will agree that this seems kind of impossible, but when my alarm went off last Monday morning, I didn’t even hesitate to get up. In fact, I was looking forward to the coming week so much, that I literally jumped out of bed, got […]


Is economic uncertainty good or bad for cloud sales?

Do cloud contracts need to change in light of potential economic uncertainty to become more flexible? Navigating without a map – the new cloud market Depending on which side of the fence we sit (cloud or non-cloud) – the changed tech landscape is here to stay, and as Microsoft Azure […]


10 Questions to Refocus Your Sales Strategy in 2016

Starting over again after the Christmas period can be tough – your brain doesn’t quite work as fast as it should, there’s a ton of things you are sure you’ve forgotten from last year and energy levels feel low. Added to this, you’re a sales person so you’re expected to […]


Sales Enablement Thought Leaders – Interview with Suresh Balasubramanian

Each week The Sales Way will be interviewing a thought leader from The Sales Enablement industry on how they recommend organisations deliver more effective sales and business development results.  This week, The Sales Way speaks to Suresh Balasubramanian, CEO of LiveHive, Inc., about his views on the Sales Enablement industry. […]


Overachieving Your Sales Targets: Emerging Sales Trends

We are coming to the end of the Overachieving Your Sales Targets series.  Over the past four articles we have looked at: Reviewing your previous performance to make the necessary improvements to reach your sales targets. How to categorise and target your customer base.  Honing your sales and product messaging […]


Tech Sales Leaders at the Manchester IP Expo: Mike English, Cetus Solutions

At Manchester’s IP Expo this week, we discussed how the technology sales industry is changing and how Cetus Solutions differentiates their offering from the competition with Mike English, Managing Director at Cetus Solutions. Read on for our interview with Mike.   Can you give a quick introduction to Cetus Solutions? […]