C24 is an applications hosting specialist based in the West Midlands, and The Sales Way has been working with C24 to help launch their new Public Sector Storage-as-a-Service solution. The Sales Way provided an end-to-end sales enablement service to C24, creating a comprehensive Sales Playbook that helped formulate the key messaging around the Storage-as-a-service solution and detailed how C24’s sales team could take the service to Public Sector customers.
The sales playbook we created included a detailed overview of the challenges faced by the Public Sector market and how IT could help solve some of those challenges. The playbook went on to explain how sales people could then align the benefits and outcomes of the Storage-as-a-Service solution from C24 and HP, to the challenges and issued faced by customers.
This makes it much easier for C24’s sales team and channel partners to articulate the solution messaging to clients in a quick and simple way.
Other collateral created by The Sales Way for C24’s solution was:
- Ready-made customer sales presentations so that sales people have ready-to-go collateral to use in customer engagements
- Whiteboard selling guide to help salespeople whiteboard their proposition with full sales scripts to support the presentation
- Battlecards with ‘need to know’ info for quick learning
About The Sales Way
The Sales Way creates dynamic sales training content for the IT sector; specialising in crafting Sales Playbooks and Whiteboard sales guides that are visual, clear and simple to learn and use to best enable your sales and channel teams.