Blog


How will AI impact on B2B sales?

Artificial Intelligence (AI) is becoming increasingly integrated into many industries such as healthcare, alongside particular business departments such as sales and customer service. In a society where everything is becoming more technology dependent, it is inevitable that AI will play a role in sales interactions in the future. We expect […]


Is your business trying B2B vlogging?

With 69% of all internet traffic expected to be video by 2017, can your business afford to avoid vlogging? Is your business vlogging?  Do you even know what vlogging is? And just in case you’re not sure, it’s not pronounced “vee – log”, it’s “vlog” – like blog. Vlogging is […]


Useful Tools for Writing Better Business Blogs

We’ve put together a handy list of some useful tools to help you get started writing b2b blogs or help you to improve your current blog writing practices. Some of these tools are ones we use ourselves when developing content for clients – and can help you to refine your […]


Content Marketing in 2017: what you need to know

In today’s world, sales reps are expected to engage with content marketing more and more; creating their own content, developing their own voice in addition to increasingly using social media as a way to publish their content and own perspectives. Change is constant in our society. So, it is to […]


Why Sales Managers Are Content Marketing Gold

Content marketing: it’s another responsibility for the Marketing Department, surely?  Or is it in fact the responsibility of the Sales teams – to create thought provoking and strategic pieces to share with their prospects and customers? As you might imagine, it’s a mix of the two.  Sales and Marketing functions […]


Evolution of content – Infographic whitepaper

Making content more compelling Content evolves.  What works one year might not work the next.  But customers still want good quality content to consume from their vendors.  It must be thoughtful, and carefully planned.  It must show instant credibility and demonstrate trust and assuredness. The Sales Way recently worked with […]


Blog from the Intern – Week 3

A Day in Liverpool Half of my time in Manchester is already over now and, weirdly, it feels like I’ve been here forever, but also as if time has flown by quicker than ever. However, after my third week here, there’s absolutely no trace of homesickness at all. In fact, […]


Blog from the Intern: Week 2 – Social Media, Blog Posts & Starting a Podcast

Monday Morning Any fellow late sleeper will agree that this seems kind of impossible, but when my alarm went off last Monday morning, I didn’t even hesitate to get up. In fact, I was looking forward to the coming week so much, that I literally jumped out of bed, got […]